About Project Thrive
Supporting Performance and Well-Being in Sport
In sport, thriving is described as the joint experience of development and success—the ability to pursue excellence while continuing to grow, learn, and maintain positive well-being throughout the journey. The name Project Thrive reflects this deliberate focus on both performance and well-being, recognizing that success in sport is most sustainable when individuals are supported not only as performers but also as people.
Mental performance is essential to this process. Competencies such as motivation, self-awareness, and teamwork help individuals perform under pressure, navigate challenges, adapt to change, and build meaningful relationships both within and beyond sport.
By expanding access to evidence-informed mental performance resources, Project Thrive aims to help athletes, coaches, and support staff across New Brunswick's provincial sport system build mental skills that enable individuals and teams to thrive in their sporting environments.
Our Approach
Project Thrive is guided by the Gold Medal Profile for Sport Psychology (GMP-SP), an evidence-informed framework that identifies the key mental performance competencies associated with effective preparation, performance, and development in sport.
Through a centralized e-learning platform, Project Thrive provides practical, accessible, and evidence-informed resources that complement in-person mental performance support. Content is organized around the GMP-SP competencies and delivered through a variety of learning resources (e.g., micro-learning videos, live webinars, and quick reads).
Together, these resources help create a shared language for mental performance while supporting learning, application, and continued development across the sport system.
Our Priorities
Expand Access
Mental performance support is most effective when it includes in-person, tailored work, and Project Thrive is designed to complement and strengthen, not replace, that support. At the same time, access can sometimes be limited by geography, time, and available resources.
Project Thrive helps address this challenge by providing a centralized learning platform that offers consistent, high-quality resources to athletes, coaches, and support staff across New Brunswick, regardless of sport or location.
The platform also serves as a bridge to CMPC support by introducing participants to mental performance concepts and services in an accessible and approachable way. By providing foundational learning opportunities online, in-person support can be used more intentionally for discussion, application, individualization, and deeper development.
Build Alignment
Project Thrive aims to create a shared framework and common language for mental performance across our provincial sport system.
By grounding content in the GMP-SP, athletes, coaches, and support staff are introduced to a consistent set of competencies, concepts, and approaches applicable across sports and environments.
Importantly, the platform supports all members of our provincial sport system. Athletes learn how to develop and apply mental performance skills, while coaches and support staff learn how to use these skills themselves and reinforce them within their teams and environments.
Over time, this contributes to a more connected and cohesive approach to mental performance development throughout provincial sport.
Create Lasting Impact
Project Thrive is designed as a sustainable and evolving resource hub rather than a one-time initiative.
The platform allows new content to be added over time, ensuring resources remain relevant, practical, and responsive to the needs of athletes, coaches, and support staff. Because resources are available on demand, participants can return to them throughout the training and competition cycle whenever they need additional support or reinforcement.
By combining accessible learning opportunities with long-term resource development, Project Thrive contributes to ongoing growth, capacity-building, and mental performance literacy across our provincial sport system.